AKA Internet Marketing is now Infinion Marketing
Hey friends, I have some exciting news to share! We have changed our name from AKA Internet Marketing to Infinion Marketing. Why is a name change exciting? For us, it’s exciting because it is the result of lots of hard work and represents our desire to evolve as our industry evolves. Please read below as I have spelled out what has brought this about, where the name came from, and what this means as we move forward.
Why The Name Change?
You might be wondering why we would change our name after being in business for so many years. It’s never anything done lightly, and because we have years of branding under the AKA Internet Marketing name it was a costly endeavor both from a time and money standpoint. When I started the company back in 2010 “Internet Marketing” was the buzz word. The name I chose was kind of a play on the fact that everything we did was “also known as” Internet Marketing. As the online marketing industry has matured over the past several years, you just don’t hear people referencing “Internet Marketing” as much as Social Media Marketing, Content Marketing, or Digital Marketing. We wanted to stay relevant, and after many months and many, many internal strategy sessions, this is what we came up with.
What Does the Name Mean?
Infinion is derived from the word Infinity and because marketing is something done continually, it made sense. Our VP of Operations Bob Bahador gets credit for coming up with the name, so I thought I would give him a well deserved shout out.
Will This Change What We Do As a Company?
Only for the better! We have the exact same team which I have actively led since I started the company and our VP of Operations (Bob Bahador) will continue to oversee operations. We will still offer the same services, however our focus will be in three primary areas:
- Web Design – We build websites for organizations of all sizes, from local businesses to International Organizations. We are in the process of updating our portfolio, and I am excited to show off some of our work.
- Content Marketing – At the core of all online marketing is content, whether it’s web content, blog content, or social media content. Every business needs to produce content, and we have an amazing content team ready to help those organizations that need it.
- Social Media – As we have grown over the years, social media has truly emerged as well. We handle social media strategy, implementation, and full campaign management.
I am SO grateful for all of our customers and team members (past and present) as well as our vendors, partners, advisors, and other stakeholders. We would not exist without such an amazing team and I am grateful and excited about what the next several years will hold for us.
Please let me know if you need anything that I might be able to help you with or if you have any other questions I may not have addressed.
Wishing you success!
Anthony Kirlew, CEO