How to Create Differentiation Through Social Media
Can people separate you from your competition?
When they land on your social media about page or profile, do they know it’s you?
In a sea of similarity, standing out online is essential.
You must share your skills, talents and WOW factor to be memorable!
Create Differentiation Through Social Media
1. Define Your Special Skills
What is it that sets you apart from your competition? It’s important that you take the time to clearly articulate your skills and talents.
What details will draw potential customers in and answer questions by anyone seeking your product or service?
2. Share Your Story
Stories bind and connect. They create points of interest and encourage deeper, more meaningful relationships.
What can you share about your infancy as a business? What insight can you offer around the early days of your company?
People love to learn more about you while gaining a better understanding into your motivation. Tell them why you began, what problems you solve and why that remains your focus today.
3. Don’t Be a Carbon Copy
In an online world where copycats exist more than ever before, it’s essential that you create your own unique persona.
Could someone emulate their established brand? Of course, and they have. Can there be an exact duplicate? Not in my opinion.
Find your own voice, rhythm and creative content to share across social media. It will resonate with the right people and allow those that matter to stand up and take notice.
4. Begin Where Others End
Many of your competitors were first adopters. They hopped on social media, threw a whole lot of content at it, spent a lot of hours trying to understand it, and ultimately burned out.
Now their social profiles stand as a testament to a trial and error strategy. Back to a time when the social media plan of “throw it at the wall and hope it sticks” was acceptable.
Today it takes far more than showing up and posting content to succeed at social media.
To create differentiation, commit to being consistent and strategic in your social media efforts.
Look at your why (why you’re spending time on social media) and your what (what you will share that will better your customers business or life) and how (how your product or service will help them get there easier, faster or economically).
Now build a team and network that supports your vision and moves you closer to growing your brand.
There’s no longer a question to the validity of social media.
It has redefined how businesses interact and connect with consumers.
But to use it effectively, you must create a memorable brand. One that is consistent with your established offline reputation.
How long will you wait to start creating differentiation? And if you’ve already begun, when will you step out and embrace all the wonderful traits that make you unique?
There’s no time like the present.
As Arthur Ashe said,
“Start where you are. Use what you have. Do what you can.”
About the Author
Rebekah Radice is a social media strategist, consultant, speaker and the author of “How to Use Social Media to Virtually Crush the Competition.”. She was voted a “2015 and 2016 Top 10 Social Media Blogger” by Social Media Examiner. As a recognized leader and influencer, Rebekah has been featured on CBS, at the NATO Leadership Summit, and was recently listed as a Top Marketing Influencer by Brand24, and as one of the Top Ten Social Media Marketers and Top 40 Content Marketers by Onalytica.