Do You Schedule Your Facebook Posts?
A common theme I hear when speaking to people about social media community management is “I simply don’t have the time to keep up.” Thankfully there are some tools that can help make this part of marketing your business a little simpler.
The first – and simplest – tool is the scheduling function built into your Facebook business page. You may not know it exists, but here are a few screenshots to point you in the right direction. You start by typing a message the way you normally would, and then you click on the clock icon at the bottom left (indicated by the red circle below.)
Next, you will be prompted to enter the date and time that you want the post to appear.
Then you click on the “Schedule” button and you will have a popup box appear that shows your Activity Log where you can see (or change) all of your scheduled posts.
If you happen to miss a post (like a holiday post, or something else that is timely) you can actually backdate a post, just remember to select the box that says “Hide from news feed” otherwise it will seem odd for people to see an prior event show up in their news feed. Frankly, people are pretty confused by the ever changing news feed, so they may not ever give it a second thought. 🙂
Another great tool for scheduling is HootSuite. Although you can use HootSuite for scheduling both Facebook and Twitter posts, I use HootSuite for scheduling Tweets, because I prefer the Facebook scheduler.