Do I Really Need to Use LinkedIn Premium?

Should I Really Use LinkedIn Premium?

As a LinkedIn advocate, I am often asked by people if they need to use LinkedIn Premium.

Need is a strong word, and the real answer depends on what you are looking to accomplish through LinkedIn.

Free or Premium LinkedIn?

It’s no secret that LinkedIn is one of the most powerful business tools available, and you can certainly leverage that power with a free profile (and a free company page).

In my experience, the biggest advantage in using LinkedIn Premium is that it allows you to connect directly to other professionals without waiting for them to accept your request to connect.

They say “time is money” and I love saving time, so I find immense value in that.

I have personally used LinkedIn to network with countless professionals, generate targeted leads, and build a reputation as a trusted professional.

I almost felt guilty not paying for LinkedIn, given how successful I have been with it.

My LinkedIn Upgrade Experience

I chose to upgrade once in the past to test the system out, and I later dropped the Premium service (and I don’t recall why).

I later upgraded and I now use it as a way of reminding myself to make new connections with high profile users.

I get three “InMails” per month, which is a way of sending a direct message to another professional without having an established LinkedIn relationship.

The better news is that if the person doesn’t respond, I don’t lose the credit so I am guaranteed to make 3 new strong connections per month that I might not have made using the free version of LinkedIn.

My advice when it comes to marketing is “test everything,” so I say test out the Premium version of LinkedIn and see how you like it.

linkedin premium

Key Takeaway

And when you do, make sure you actually use the features so you can give it a fair assessment.

If you need any help, I’d love to chat with you about how my team or I could help you use this powerful business tool.

I look forward to hearing your experience!

All About Anthony

Anthony Kirlew is the Chief Marketing Officer at Infinion Marketing. He has nearly two decades of experience in the field of digital marketing. He launched his first SEO (Search Engine Optimization) Firm in 1999, and has worked with some of the largest brands online including The Knot and iUniverse.com. His resume includes founding several online businesses, as well as leading business development efforts for the Search Marketing Division of Web.com. He is a frequent guest blogger, speaker and author on topics related to Digital Marketing, social media, and website best practices.
View all posts by Anthony


4 Responses
  1. BizSugar.com says:

    Do I Really Need to Use LinkedIn Premium?

    It’s no secret that LinkedIn is one of the most powerful business tools available, and you can certainly leverage that power with a free profile (and a free company page). But what more can you gain from a LInkedIn Premium account and do you really nee…

  2. Umang Pandya says:

    As a business consultant, since I have limited access to travel and expenses funding, I rely mostly to connect to Geneticist and genetic technologist all around the world through linked in. Even if I have liberty of free travel this tool can not be compared to be able to put my ideas or products in front of vast population of geneticist in very short time. I have leveraged the potential of LINKEDIN networking to introduce a startup in North American market without spending major marketing or conference campaigns. I feel that success of introduction and promotions begin here. Reaching the most reputed geneticist in the labs in major hospitals and reference labs are difficult and mostly impossible. By way of linkedin I was able to put the thought forward.

    I can not imagine my profession success without linkedin. I have signed up for premium service several times in past but I think it is little expensive for a person like me. I suggest they introduce a feature based billing system where you get to pay what you use for. I would be certainly interested to sign up for that..I think it is much easier for folks like me to use it ” pay as you go” rather than monthly service charge.

    Come on Linked in you have to at least try….

  3. Umang, thanks for sharing your LinkedIn success stories. It sounds like you have leveraged it pretty well and I always love hearing those stories because I am such a big proponent of LinkedIn. They do have a “pay as you go” service because you can purchase in InMails one at a time which gives you the ability to send anyone a message, whether or not you are connected at a 1st level. The cost is $10 per InMail, but if you have the Business Plan, you will get 3 InMails at the cost of just $23.99 per month which makes it a bit more affordable.

    Wishing you continued success!
    ~ Anthony
    Anthony Kirlew recently posted…Top Social Media Mistakes Brands Make (and how to avoid them)My Profile

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