Protecting Your Brand Online with Domain Registrations
I while back I helped a client launch a new brand and the question came up about what domains to register to ensure that no one else tried to leverage their marketing budget. I will first say that (although I am not an attorney), the best way to protect your brand online is through an Intellectual Property attorney. An attorney can advise you as to whether you should file a trademark for your business or brand and how they may – or many not protect your brand. If you have a trademark and someone uses your name in their domain or marketing, you could have more of a case to reclaim your brand. For some who don’t know any better, they might not even give you a fight if you let them know you have the trademark and plan on taking legal action.
From a practical standpoint, I recommended securing the following domains:
- cleintbrand.com (common misspelling)
I followed that by securing the brand on Twitter and Facebook, and of course, you can choose a variety of social media platforms to use to secure the brand.
Some might say it’s overkill, but if you have plans on launching a strong brand, you will likely have copy cats. It is – in an odd way – a form of flattery. Having the domains and social media branding doesn’t stop anyone from starting a business using your name, but it might give them a reason to seek to select a different name if they are smart enough to check if the domain is available. Years ago, people did not give though to domains, but now, people use domain availability as a factor in naming their business, especially if they don’t want their marketing efforts to benefit another company.
Have you done enough to secure your brand online?