Protecting Your Brand Online with Domain Registrations

I while back I helped a client launch a new brand and the question came up about what domains to register to ensure that no one else tried to leverage their marketing budget. I will first say that (although I am not an attorney), the best way to protect your brand online is through an Intellectual Property attorney. An attorney can advise you as to whether you should file a trademark for your business or brand and how they may – or many not protect your brand. If you have a trademark and someone uses your name in their domain or marketing, you could have more of a case to reclaim your brand. For some who don’t know any better, they might not even give you a fight if you let them know you have the trademark and plan on taking legal action.

From a practical standpoint, I recommended securing the following domains:

  • clientbrand.com
  • clientbrand.net
  • clientbrand.org
  • clientbrand.us
  • clientbrand.info
  • clientbrand.biz
  • client-brand.com
  • cleintbrand.com (common misspelling)

I followed that by securing the brand on Twitter and Facebook, and of course, you can choose a variety of social media platforms to use to secure the brand.

Some might say it’s overkill, but if you have plans on launching a strong brand, you will likely have copy cats. It is  – in an odd way – a form of flattery. Having the domains and social media branding doesn’t stop anyone from starting a business using your name, but it might give them a reason to seek to select a different name if they are smart enough to check if the domain is available. Years ago, people did not give though to domains, but now, people use domain availability as a factor in naming their business, especially if they don’t want their marketing efforts to benefit another company.

Have you done enough to secure your brand online?


All About Anthony

Anthony Kirlew is the Chief Marketing Officer at Infinion Marketing. He has nearly two decades of experience in the field of digital marketing. He launched his first SEO (Search Engine Optimization) Firm in 1999, and has worked with some of the largest brands online including The Knot and iUniverse.com. His resume includes founding several online businesses, as well as leading business development efforts for the Search Marketing Division of Web.com. He is a frequent guest blogger, speaker and author on topics related to Digital Marketing, social media, and website best practices.
View all posts by Anthony


XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

CommentLuv badge